Starbucks’ Viral “Bearista” Cup Is Breaking the Internet
Starbucks’ latest holiday merchandise the adorable Bearista Cold Cup has turned the coffee world upside down. What started as a simple holiday launch has become a full-blown craze, with customers fighting over limited stock, waiting in long lines, and even flipping the cups for hundreds of dollars online.

What Is the Starbucks Bearista Cup?
The Bearista Cup is part of Starbucks’ 2025 Holiday Collection. It’s a 20-ounce glass cold cup shaped like a bear, complete with a green beanie-style lid and a green-and-white striped straw.
The retail price? Just $29.95 but it’s now being sold for over $400 on resale websites. Cute, collectible, and hard to find the perfect recipe for viral chaos.
Why the Cup Is Causing Mayhem
The internet can’t stop talking about it. Fans are calling it “the cutest Starbucks cup ever made,” and demand is far beyond anyone’s expectations.
- Some stores received only 1 or 2 cups nationwide.
- Customers began lining up before dawn, some as early as 4:30 a.m.
- Most Starbucks outlets sold out within minutes of opening.
- Resale listings on eBay and Facebook are asking $150–$400.
- In some cities like Houston, arguments even broke out in-store over who would get the last one.
Timeline of the Starbucks Bear Cup Craze
- November 5, 2025: Starbucks teased the Bearista Cup on Instagram.
- November 6, 2025: The cup officially launched alongside the holiday drink menu.
- Early morning, November 6: Fans began camping outside Starbucks stores.
- By noon: Most stores across the U.S. were completely sold out.
- November 7, 2025: Resale listings exploded online at 10x the price.
Starbucks confirmed it shipped “one of the highest merchandise volumes ever,” but demand still broke all expectations.
Fans React: “I’ll Fight You for It”
On social media, the reactions are wild. TikTok, Reddit, and Instagram are overflowing with people showing off their Bearista Cups — or complaining they couldn’t get one.
One fan told Business Insider she waited from 1 a.m. outside her store, only to find just two cups available. Others accused Starbucks baristas of buying the cups early before they even hit shelves.
This mix of excitement, frustration, and FOMO (Fear of Missing Out) has only made the frenzy worse.
Starbucks Responds
A Starbucks spokesperson told People Magazine:
“We’re thrilled to see customers excited for our holiday collection, but we understand that limited availability left some disappointed.”
The company hasn’t confirmed whether the Bearista Cup will be restocked this season.
Why the Bearista Cup Went Viral
Let’s break down why this simple glass cup became a viral sensation:
- Adorable design – A teddy bear shape with cozy holiday vibes.
- Limited edition – Scarcity drives hype and resale value.
- Perfect for social media – Instagram-worthy and influencer-approved.
- Holiday timing – Starbucks always wins during the festive season.
- Profit potential – Resellers flipping cups for hundreds created even more buzz.
Will the Bearista Cup Come to India?
If Starbucks launches the Bearista Cup in India, expect a similar rush. With influencer hype and festive marketing, it could sell out in hours.
Indian customers are already discussing it online proving that Starbucks’ global fandom is stronger than ever.
The Bottom Line
The Starbucks Bearista Cup isn’t just a cup it’s a cultural moment. A blend of clever marketing, limited supply, and social media power turned a $29 item into a collector’s dream worth hundreds.
Whether you managed to grab one or not, one thing’s for sure: Starbucks just created the most fought-over coffee cup of 2025.
Sources:
- https://www.businessinsider.com/bought-viral-starbucks-bear-cup-bearista-camped-outside-2025-11
- https://www.delish.com/food-news/a69274933/starbucks-bearista-cup-selling-out-resale/
- https://people.com/starbucks-speaks-out-following-frenzy-of-bearista-cold-cups-11845388
- https://www.chron.com/culture/article/starbucks-bearista-cup-houston-fight-21143961.php